Often we don’t think about lights on our bikes until the days grow shorter and we spend more time riding home in the dark. With safety always at the front of our minds at Wild Rock are seeing the huge potential benefits of running lights on your at all times.

From Trek
WHY LIGHTS DURING THE DAY?

When cars did it, they reduced accidents by 25%. And motorcycles saw a 13% drop. Bicycle Daytime Running Lights just make sense, and all existing research indicates that the single best way for a cyclist to increase the likelihood of being seen by a driver is to use a flashing light that’s daylight visible.

What exactly makes a light visible in the day? Bontrager’s Daytime Running Lights (DRL) have unique properties that allow them to be seen during the day. Here’s what set ours apart from the others.

THE BEST SOLUTION
If you’re looking to reduce the chance of an accident, research suggests that riding with a flashing light that’s daylight visible is the single best product solution to help make a cyclist more noticeable.

2.4X
Using a flashing tail light in the day makes you 2.4x more noticeable than with no lights at all, and 1.4x than in steady mode. Bontrager Daytime Running Lights use an interruptive flash pattern to increase noticeability, specifically in daylight conditions.

80%
8 out of 10 cycling accidents occur during the day. Daytime Running Lights are the single most effective product to help increase your noticeability during the day.

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Available from Wild Rock

fALL 2017 LIGHTS