Wildrock - Source For Adventure

Monday, May 12, 2008  
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Wild Rock Source for Adventure Newsletter
Go Out and Play
In This Issue
Sale!
Events
Get an early bike tune-up and save!
Kieran's State of the Industry Address
Kawartha Nordic Events
Snowboarding in Utah
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 February 2008
 
 
 
Nordic Ski Sale!
  
SaleWe still have a great selection of Nordic ski equipment.  Why wait to next year buy now and use it this week-end!  Get package prices or better on all skis, poles, boots and bindings (10-40% off).  Get free bindings when you buy a skate ski and skate boot (value $89.00)
 
Events

Come out and play with us!

Pool Sessions


This year, Kawartha White Water Paddlers, in partnership with Wild Rock, will be organizing winter pool sessions this season.  For more information, or to sign up for the club or pool sessions, contact Cale and Stephanie at (705) 639-2303 or email them at kawartha_whitewater_paddlers@hotmail.com. 

 

Pool sessions run Saturdays, 7-8:30pm: Jan 12, 19, 26; Feb 2, 9, 23; March 1, 8, 15, 22, at the Trent Athletics Centre Pool.  Cost is: $10/person for a single night; $75/person/season.

 

Map and Compass Clinic

 

Wild Rock hosts Map and Compass clinics, occasional Wednesdays and Thursdays, at 6 pm, based on interest.  Cost is $12 and will cover reading a topographical map, setting your compass' declination and general navigational tips and tricks.  Leave your name and number, and a Wild Rock staff member will call you back when a class is ready to run.  All skill levels welcome!

 

Snow Shoe Hike

 

Interested in a winter hike to High Falls, the Trent Nature Area or around the Kawartha Nordic Centre?  Sunday, March 2, 2008, meeting at the Peterborough Zoo north parking lot (closest to Tim Horton's) at 10 am.   Come by the store to book your spot.  Please dress warmly, bring a few extra layers, and pack a lunch, water and camera.  Wear good warm and sturdy boots.   Cost is $10, $20 with Snowshoe rental.  Destination will be determined at the parking lot, before we leave.  Email Graham with any additional questions: graham@wildrock.net.

 

Skijøring

 

Have a four-legged friend and a running/cycling/skiing habit?  Drop by All Creatures Great and Small to learn more about this Scandinavian sport that turns your skis into a personal dogsled. 

 

Keep an eye out here for information on upcoming Skijøring clinics!

 

Bike Tune
Book early and save!
 
Can't wait for spring... get your bike tuned up now so your ready to roll when winter ends. Save $10 on a standard tune up for the month of February.
 
Standard tune- bottle of lube, clean and lube drivetrain, adjust brakes,hubs,headset and bottom bracket, true and tension wheels. reg $54.99 -$10.00 = $44.99

Major tune - remove degrease drivetrain, fresh grease in hubs, adjust brakes, bottom bracket, headset, ture and tension wheels, align rear derrailleur

$89.99 -15.00=$74.99
book early to avoid disappointment!
Kieran's State of the Industry Address
Ah hem
 
As I settle back in to Peterborough after the recent Outdoor Retailer trade show in Salt Lake City I have had time to digest all that we discovered at the show.  The Outdoor Retailer show is the biggest show of it's kind in the world.  Anyone that wants to sell any product to the specialty retail network is there.  From the largest corporations selling mainstream clothing to the smallest groups of freaky people hand-building the latest widgets, it is all on show in Salt Lake. 
 
After these shows people always ask, "so, what is the latest?"  For the first time ever, the focus has shifted away from product and on to issues of responsible manufacturing.  Although many companies have been dabbling for a few seasons (others, like Patagonia and Fox River, for as long as 15 years) with working, for example, on selected recycled garments or water-based adhesives for some shoes, next fall will be the first time when whole product categories are changing manufacturing techniques and materials. 
 

The outdoor industry has, for years, lead the way when it comes to environmental activism but it is only now that this commitment has been applied to large groups of products.  The challenge, of course, is that so many companies are publicly traded.  Even if individuals within these companies are concerned about the environment their product development decisions come down to dollars and cents.  Only the committed work of smaller, independent companies has made the current trend possible.  The amazing thing is how some of these smaller companies have not only put huge amounts of their resources into the development of sustainable products, they have also chosen not to patent processes, fibers etc.  This ensures that their competitors can use the technology they have developed at a fraction of the cost of developing their own.  In my view these companies are just doing the right thing because they believe it is the right thing and how rare is that in the corporate word?

 

To name just a few of these changes we have seen a wholesale shift from synthetics to wool in many garments.  Wool is a renewable resource that uses only about 20% of the energy to process that a comparable synthetic garment would.  That being said, for next fall almost every polyester garment we sell (base layers and fleece fall into this category) will be not only made from recycled fibers but also recyclable using Patagonia's Common Threads program.  (The Common Threads program solves the issue of recycling garments made from many components by using a depot that cuts garments apart to separate fabric from zippers, pocket liners, etc.)  Many of our footwear suppliers (and footwear production is a gnarly business) are switching to the use of water-based adhesives as we as recycled synthetic materials and sustainably tanned leathers.  Some companies, like Timberland, Patagonia and Simple, will make many of these changes across there footwear lines for next season.  Again, they are not planning huge marketing campaigns around these changes; they are just doing the right thing.  Another interesting development is in the area of packs.  Both Keen and Osprey, next fall, will have pack categories on our sales floor that will be entirely made from recycled materials.

 

The above are just few of the many examples that I saw at the show.  Looking into my crystal ball I can guess that by 2012 we will be able to stock our store almost entirely with responsibly produced goods.  Patagonia for one is committed to having there entire line recycled and recyclable or organic by spring 2010.  This is a huge under taking but they are well on their way.   I am proud of our industry and I am proud of our place in it.  We have been supporting every relevant development that leads to making our business more environmentally sustainable.  As an independent retailer our strongest voice is our pen.  When we write orders to small companies doing the right thing at the expense of large companies that are not, then I believe we are heard.  Our pens and our wallets can change the world if we are consistent with our message.  Please be ensured that we will continue to bring you the most sustainably produced goods we can as they come available.  

 

If you have questions about the goods on our sales floor don't hesitate to ask.  In the meantime here are a few links to just a few of the great companies that are doing good work at every level. 

 

http://www.ospreypacks.com/Packs/ReSourceSeries/

http://www.keenfootwear.com/about.aspx

 

Thanks for sharing our concern,

 

Kieran


 
Kawartha Nordic Events
There are lots of things going on at Kawartha Nordic!
 
Cabin and GroomerAdult ski lessons have begun! The next set of lessons start on Sun Feb 3rd. Skate ski lessons are at 10 am and classic start at 1. Contact Wild Rock to sign up.
 
Apres Ski Fondue Sat Feb 9th!

Head out for an afternoon ski and then join us at the WOODfine Chalet (4:30-6:30pm) for cheese and chocolate fondue and a glass of wine. We will also have a few silent auction items to bid on.

Tickets: $20 per person available at Wildrock

1st Annual Ski Enduro Sun Feb 10th.
 
This event is designed to be a friendly competition for skiers of all ages. 

Race lengths are 6, 12 or 24km and an option for solo racers, 2-person teams or 4-person teams is available.

Find out more at the KNSC website.
Snowboarding in Utah
 
Utah 08While Kieran alluded to our attendance of the Outdoor Retailer Show is Salt Lake City in his article for very important business and environmental reasons I'll talk a little more about the extraneous fun.
 
 Salt Lake is a 30-40 minute drive from the Wasatch Range of mountains. We made great use of this high range and it's famous Cottonwood Canyons. There is good reason Salt Lake won the bid for the Winter Olympics in 1996. There are plenty of mountains above 10,000 feet for consistent snow and the mid desert geography insures the powder is dry and not wet cement that you sometimes find on the coast ranges. Every year we take advantage of the time before and after the show to do a little snowboarding or telemark skiing.

This year with the company of 3 of our snowboard staff (Briar, Matt and Shannon), Kieran and I headed to the Brighton ski area. Brighton may not be as large as Snowbird or as famous as Park City but it's location at the end of the Canyon makes it ideal for out of bounds back country adventures. Properly equipped with avalanche probes, shovels and beacons our band of snowboarders poached some fine lines this year. Brighton's management is open to the idea of people buying a lift ticket and then using their ski area as a base for backcountry adventures. Many resorts would revoke your ticket or even fine you for leaving the ski area boundaries and returning to use the lift again.

For some of our group this was there first big powder experience and for others it was their first experience earning there turns. A typical "run" at Brighton consists of taking a lift to the top, hiking for 10 minutes above the lift station to gain access to the summit ridge. From the ridge instead of dropping back into the resort we descend a beautiful bowl off the backside. This gorgeous untouched terrain has some narrow chutes or wide open terrain to choose from. Of course after you slayed the line of your choice you still had to get out of the valley. This involves a trot up to the lowest Col where we gained access to a different ridge that leads to another mountain peak. After 45 minutes of slogging through everything from waist deep powder to delicately balancing on rock outcrops you arrive on a summit. From this lonely peak you descend over 2000' vertical feet to the base of the mountain near the resort. You begin on a bald summit, descend through large spruce and then finally whip your way through aspen stands before ending up at the base of the chair lift again. With one chair lift ride and less than 1 hours hiking we were getting over 3000' vertical feet of virgin powder.

On the first day we were a little jealous as a chopper dropped a lucky few off on the ridge we were groveling up. Our wallets don't put us in that league so we trudged on and made our way up under our own steam. 2 days later the winds were high and we were still getting fresh tracks while the choppers were grounded. Revenge was sweet! We even had enough money for margaritas at the hot tub after. One chopper lift and we would have been on a diet of snow and sticks for the week!

It was a real pleasure to ride in the mountains with our staff. I was really impressed with their skills, perseverance and attitude. There was a lot of sweat and hard work and the odd dose of fear to contend with as we earned our powder turns. Alone on a mountain peak in the wind sometimes brings out the worst in people. I was very pleased that our staff made me proud. They can ride big mountains, smile under the strain of hard work and laugh about the small misadventures after. If you ever have questions about snowboarding I can unequivocally recommend to talking to Matt, Briar or Shannon. Their knowledge runs as deep as Utah powder. I think they even learned a thing or two from the "Old Men".

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Sincerely,
 

Anne Leavens
Wild Rock Source for Adventure
This email was sent to anne@wildrock.net, by anne@wildrock.net
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