At Wild Rock, our dedication to sustainability goes beyond mere words; it's reflected in our tangible actions and measurable impact. Over the years, we've made significant strides in reducing our carbon footprint, with our total emissions decreasing by over 80%...

Date: Saturday, May 11th Time: 9:00 am – 1:00 pm How: CASH ONLY! No haggling - prices as marked.   Gear Drop off: If you have a bike, kayak or SUP you want to sell, bring it into Wild Rock...

This past Februrary we had the pleasure of visiting 7mesh. It’s incredible to see the amount of detail and craftsmanship that goes into the gear we choose to stock on our sales floor. While the majority of products are made...

Well folks, this winter has been a bust. Recently, Scott said to me, “Tori, if you had asked me to draw the worst possible winter weather pattern, I couldn’t have done a better job”.  Personally, I’ve moved on to planning Spring...

Banff Mountain FIlm Festival Tickets are available NOW! Tickets available in-store only at Wild Rock.   Date: January 19,20,21 at 7:00pm Location: Showplace Tickets are $28 plus tax A/B/A Program* Watch the trailer below!        

Shoulder seasons seemingly last forever these days. With the colder temperatures and the lack of snow, it can leave a few of us feeling a little stir-crazy. I know speaking for myself, I have a hard time sitting still a...

This program designed to ensure that kids always have an optimal bike for their rides. When your child is on a bike that's either too small or too large, it becomes uncomfortable and unsafe. Our helpful, trained staff are ready to...

This Black Friday, November 24th, we are donating $5 to the Wild Rock ComPassion Project for every transaction completed in-store or online*. Additionally, for every in-store donation made with the Tip Tap* kiosk, we will donate another $5 to the fund. ...

As with most things in life, to maximize your experience - it’s worth finding the right size. When it comes to cross-country skiing, it’s especially important. Being on a ski that’s the right size will make or break your time...